Most SEO guidelines are focused on on-page elements like Lakeland web design that they completely forget that without a well-supported and secured backend, all of their efforts would be for nothing. Any website that wants to build awareness about its business and make a profit should master the fundamentals of developing and managing a website… and the most important element in securing the website is the backend.

Clean Code

Clean code is essential in the loading speed of your webpage. You could lose as many as 25% of your web visitors if your webpage takes longer than four seconds to load. Yes, that’s right. You only have about four seconds before a visitors closes the webpage and moves on to another website.

You can use tools like Pingdom Website Speed Test to check the page information, especially with regards to speed. You can either clean the code yourself or hire a programmer to do it for you. A messy code will make for a slow-loading page, which means Google isn’t going to reward your site for the great user experience you provide your visitors.


For search engines to include your website in its index, it crawls the information on your site, making sure to index the keywords and the information that is relevant to the search terms being used.

If your website and Lakeland web design has many dead-ends and has no clear paths, Google will have a hard time crawling and indexing it. Can you imagine the amount of work that search engines do to find relevant information on your site? You have to make it easier for them.

URL Structure

Your web visitor should be able to read your URL address. Content management system such as WordPress allows you to use your keyword in the URL address, making it easier for prospective clients to remember it. Just make sure not to overstuff the URL link with keywords. Also, separate the words with a hyphen so they don’t get confusing.


If you somehow shared your old URL address to your visitors but decided to change the structure of your URL to include relevant keywords, you might have a problem with 404 pages. The old URL will turn into a 404 page because the content has moved to another URL.

You can redirect old URLs to new ones by creating a 301 redirect map. This will help in your redirect strategy because the site will automatically redirect the visitor to the new URL even if the old URL was entered on the web address.