Admit it, we write blog posts because we want to promote our websites and businesses. We aim to get a higher ranking on search engines such as Google and Bing. That’s the primary purpose of our blog post, aside from the fact that we also want to inform people about our products and services. The success of our businesses depends on our websites’ Lakeland SEO ranking. When our websites rank on the first page of the search results, there’s a higher percentage that web users will click on one of the landing pages. If not, we need to work harder to promote our websites.
That’s why we need the blog posts to be keyword-specific. Working around a keyword will give more opportunities for a blog post to rank high on Google’s and Bing’s search results. But the question is: should the blog post focus on one keyword or are multiple keywords better?
Focus on One Keyword First
When you first write a blog post for your website, do so with only one keyword in mind. It is important to first rank for your main keyword before supplementing the blog post with additional keywords. Google works wonders. If your content is high-quality enough, it will also rank for related keywords.
Promote the Content for 30 to 60 Days
After posting the content, wait for 30 to 60 days. During this time, don’t check the web traffic or the other metrics you set for the blog post. Simply promote the blog post on social media accounts, forums, and other places on the internet. Do everything you can to guide more web traffic to your blog post. That’s your only goal for the next 30 to 60 days.
Determine Which Keywords Your Post is Ranking For
Once your post has been live for about 60 days, it’s time to check its ranking. Tools like Google Console and Ahrefs will help you with this. First, look at your main keyword. Did you rank for this keyword? On what page are you appearing for this keyword? Then, look at the other keywords related to your website that you’re ranking for. You didn’t use these keywords, but your audience is being led to your landing page. Hopefully, you also have a few backlinks to be proud of.
Rewrite the Blog Post
You can finally incorporate these related keywords into your blog post. Make sure the words and information still flow naturally. Don’t force the keywords into your post. You should also edit the meta description, meta title, alt text, caption, and other elements of your Lakeland SEO strategy.