The way people search for content and answers online has changed dramatically and radically in the past years. It’s bound to make another leap as voice searches will dominate Lakeland SEO in the next years. People are increasingly using voice search on their tablets, smartphones, and voice assistants like Google Home and Amazon Echo. iPhone users rely on Siri while Android devices have Google voice search.
A survey said that more than 60% of searches are performed via mobile devices, with a majority of these done through the voice search feature. People find local restaurants and boutiques through voice search. The same can be said for ordering products and finding out about the weather.
Make the Content Scannable
Voice search is a different platform than ordinary search engines. How can you make sure that the tool will scan and read out your content? You need to make your content scannable—use simple sentences, avoid annoying pop-ups, and make your content as readable as possible. Eliminate anything that will hinder voice search to crawl and index your website.
Claim Your Google My Business Listing
The first thing that Google will look at when someone queried through a voice search is the business listing. If the user is searching for a restaurant near him, Google will come up with places as they are listed on Google My Business. That’s why it’s important to claim your listing. It should provide the search engine additional information about your business—industry, contact information, address, business hours, and more.
Read the User Guides
Read through the user guides on how Apple, Google, Amazon, and others want users to use their devices and features. This will help you better understand how you are going to rank for these keywords. For example, Google and Microsoft’s Cortana have similar guides. Apple is quite different with its Siri platform. You can also read about hacks and tips on how to use Lakeland SEO on voice search optimization.
Use Long-tail Keywords
People speak more naturally when they search using voice commands. That’s the key difference between text and voice search. Think about how people speak. That’s how you want to use your keywords, too. Instead of using the keyword restaurant in NY, use the keyword “what’s the best restaurant in New York?” It’s about real speech and not keyword variations.
Create an FAQ Page
An FAQ page will collect all the information your web users would have asked about your business. If you have this, Google will have an easier time looking for the answers on your page. The idea is to group together similar questions and to write as naturally as possible. It will make it easier for Google to find your page when it basically conforms to the same questions posed by the web user.