Backlinks essentially tell your web visitors that your site is legitimate, reputable, authentic, and trustworthy. It builds up the credibility and Lakeland SEO of your website. But you can’t get backlinks only from so-so websites on the internet. You’d want authority links. You should target authority websites that are known experts in their fields.
Become a Source for Reporters and Bloggers
There’s a nice little website called Help a Reporter Out (HARO). Basically, it connects bloggers and journalists to people that want links and exposure. These people need credible sources for their reports. You can sign up on this site and help them out. In exchange, there’s a good chance your website will get mentioned in their reports. This is a high-quality strategy that produces high-quality backlinks. This fairly easy, too. All you have to do is answer some questions from these reporters and bloggers to achieve those backlinks.
Use the Skyscraper Content Method
The skyscraper content method is a bit of work, but it is so worth it. What you need to do is search for the topic that best defines your business and industry. Next, find out how many have this page reached. The first few links on the first page of the search results are your basis.
You’ll find out that most of these have very basic content. It just so happened that they were the first ones to publish a post about the topic. Top it up. Go the extra mile. If the post talks about 10 of the best baby bottle sterilizers. Do a Top 20 or a Top 50. It’s big work, but it will bring serious potentials to your business.
Find Outdated or Closed Down Sites
Again, this will require a bit of research. You can find out which websites in your industry have changed their names or closed down. Surely, some websites have already linked to these sites. Now, you need to find these sites and offer your content as an alternative. Broken links can hurt their Lakeland SEO. They can link to yours instead and in turn, you’ll gain a valuable backlink.
Use the Right Content Formats
Do you know that 75% of the content on the internet does not generate readership, visits, or links? There’s a small portion of content that readers love. These are the most popular formats for them: list posts, quizzes, why posts, how-to posts, infographics, and videos. Center your content around these formats. These have been proven to generate quality backlinks that are critical for your Lakeland SEO.