Being a website and business owner means having to take on a lot of weight that your users don’t even think about. Something that seems like an annoyance to users can be problematic for website owners. One thing that perfectly represents this is your website’s 404 page. When a user encounters this for the first time, it’s more of an annoyance than anything else, but for the website owner, this can cause problems for their Lakeland SEO strategy.
This may be a surprise to you, but you should be looking into seeking out pages that return a 404 error and fixing these so that you can minimize the risk to your SEO strategy. Read on to find out the dangers of 404 pages on your website.
What are 404 errors?
As a website owner, you might not be familiar with the presence of 404 pages on your website, unless you have a habit of checking out the individual pages of your website. A 404 error returns when someone accesses a page on your site and it cannot be found.
Of course, good web design companies will consult with their clients on how they want to design their 404 pages, so that users don’t bounce out of your site as soon as they encounter a 404 error. While having a good strategy for these is recommended, you should not get it to a point where you are having constant 404 returns on your pages.
What’s the problem with 404 errors on your pages?
However, you might be thinking, what’s the big deal about having 404 errors on your website? As long as you design these properly, there shouldn’t be a problem, right? One of the biggest issues with constant 404 errors on your page is that if your users are encountering 404 errors throughout your website, then you are providing your users with a poor user experience, which will affect the outcome of your Lakeland SEO.
It might not seem like much right now, but understand that your user experience plays a huge role in how well your website rankings do. Not only that, but you have to keep in mind that it can take just a single encounter with a 404 error for them to decide to opt-out of your website, potentially losing you a customer.
If your users are constantly encountering 404 errors and are constantly bouncing out of your website, then their regular activity of bouncing out of your website will affect your site rankings. The best thing to do is to scan your site for any pages that are returning this error and fixing them.