Local Lakeland SEO is undeniably something that can help a lot of smaller businesses. By focusing your SEO efforts on a specific location, you are able to narrow down the scope of your online marketing strategy and focus on the exact audience that is looking for the products and services you offer, which helps to improve conversion rates.
However, with many businesses moving fully online, is it still possible to carry out a local SEO strategy without a physical location? Read on to learn more about how you can handle your local SEO even with a business that is based fully online.
Understand the nature of your business
One of the first things that you should do when trying to execute a successful local SEO strategy for your home-based business is to understand the exact nature of your business is.
This will help you determine how exactly you’re going to have to approach your SEO. Different types of businesses benefit from different forms of SEO marketing, so you have to fully understand the scope of your business, whether you’re a service or product-based business.
Provide an address but determine its visibility
Google My Business is one of the best tools that can be used for your Lakeland SEO strategy. However, these are heavily reliant on the business providing their addresses to the service so that users can locate your business when they look for your area’s availability of the product or service that you offer.
If you are home-based, then you might not want to make your business’s exact address readily available online. There are options where you can choose to hide its visibility so that you don’t give away your home address.
Work with different platforms
It can be tricky to handle your Lakeland SEO if you don’t learn how to utilize other platforms, whether it’s a brick and mortar store or a fully online one. Because of this, you have to make sure that you learn how to complement your local SEO with other online marketing platforms.
One online marketing strategy that works well with SEO is social media marketing because this curates people within the same area, so if you are going to implement a local SEO strategy with your social media marketing, then you will be able to market to a readily available audience within the area.
The most important thing with combining online marketing methods is figuring out how the different ones can work with and complement each other to give you the best strategy for your business’s needs.