After all the brainstorming sessions, hard work, and effort, you’re ready to launch your business to your market. You’re hoping to draw as many crowds as possible, of course. Isn’t that the whole point of launching a business? People, especially those who reside near your place of business, should know about you. That’s why you need Lakeland marketing services. These experts will help you come up with a great campaign to introduce your business to your target audience.
The first thing you need to know when determining what grand opening day campaigns you need is to figure out what your goals are for that day. Do you want to raise brand awareness? Do you want to create a buzz about your business? Do you want to expand your network? Once you have that figured out, you can then choose the best opening-day promotions for your business. Here are some examples:
If there’s one good day to offer extreme discounts—up to 50% off—then it’s your opening day. This will persuade customers to try out your products. If you’re confident that your products will impress them, then you shouldn’t worry about the small amount you’re going to lose on your first day. The point here is to introduce your products to your customers. They have to try them. Other variations include providing giveaways, prizes, and BOGO (buy one, get one) deals.
You can also give away personalized items for every purchase of a product or service subscription. The good thing about this is that you can promote your business even after the opening day. Your brand’s logo and name on coffee mugs will be used in offices. So, imagine some people looking at the mugs and realizing that your business exists. The same thing goes for shirts, caps, and other memorabilia.
Another great way to introduce your business to your market is through a fundraiser. It’s an ideal way to show your corporate social responsibility, too. Your chosen charity can promote your business to their patrons. Not only will you promote your business, but you will also get a chance to help a local charitable organization.
If you want unique Lakeland marketing services, you can attempt to break a record. The Guinness World Records has a team dedicated to businesses. They can help you attempt to set a new record and certify such attempt. Marketers can help you come up with records you can attempt to break.