Marketing comes easy for businesses that sell a product. It is tangible. The customers can see and feel the products. It is easier to convince them to part ways with their hard-earned money when there is a product involved as opposed to offering services in exchange for money. But don’t despair since service-oriented businesses can also use these Lakeland marketing services to promote their non-tangible products.
Use Incentives to Reel in Customers
It is easier to sell a product because you give something in exchange for money. But what happens when it is the service that you need to sell? What kind of incentives will reel in customers? Just like with retail businesses, you need to give your customers a chance to afford your services by providing coupons and discount codes. Or, they can collect points for every time they avail of your services. These points can be accumulated and redeemed in the future.
Stay in Touch
Old or new customers alike, don’t ever forget them. Try to keep in touch with them because customers appreciate being appreciated. Do you get the point? The one-size-fits-all rule in Lakeland marketing services is this: reach out to your customers regularly. Customers like to be remembered. Send them greeting cards through email or voucher codes once in a while. That will make them feel valued.
Create Business Pages on Social Media
Create pages on social media networks such as Facebook, Twitter, Instagram, and LinkedIn. Make sure you are present on all major social media platforms. Stay on top of them by creating content that your customers will love to watch, read, and view. When your customers comment and inquire about products and services, make sure to reply as soon as you can. They never want to wait.
Use Business Cards
Business cards are still valuable. Partner with local businesses. Maybe they’ll allow you to leave a stack of business cards on their counters. If given the opportunity, pass them around during networking and community events. You want to word to get out that your business is operating. The best way to do that is through word-of-mouth advertising. This is why business cards are still relevant.
Get in the News
If you truly want your market to see you as a leader in the industry, get in the news. This means using public relations to earn valued media mileage. You need to be known as an expert in your field, no matter what that is. People are more inclined to spend on services when they see it on legitimate news sources.