Companies that offer Lakeland marketing services know too well how important creating buyer personas is for retail businesses. One of the biggest markets in the retail industry right now are parents who invest in fashionable children’s clothes. Unlike before, toddlers of today have their own Instagram pages for their OOTDs (outfit of the day). Parents are parading their children in fashionable clothes and accessories. This is the kind of market that you hope to tap into. But how do you get there?
Buyer personas are hard facts about your target audience. This information empowers you (the seller) to make important decisions about how to market, promote, and advertise your products. A buyer persona will also help you develop products, provide great customer service, and create online web content. Another great thing about knowing your customers is that you can price the products better.
Start With Your Current Customers
You already have a handful of customers. This is your sample size. Pick out about five of your most loyal and valuable customers. Reach out to them and ask if they can be interviewed. As long as you keep the survey and interview short, most customers are willing to give you the time needed. You can sweeten the deal by offering them exclusive discounts when they finish answering the survey.
So, what questions do you need to ask your customers? These are the things that you need to know to create a buyer persona: work and title, main responsibilities, leisure activities, interests, goals, educational background, and thoughts about customer service. For a children’s apparel business, you also need to know the ages of their kids, the gender, and what kind of fashion style they want their kids to have.
Get Feedback From Your Customer Support Team
The team that handles your social media pages and customer inquiries are the people who most likely understand what your target market is looking for. They have the most direct interactions with your customers. They’ve received both positive and negative feedback. They are in a position to know what your customers demand and expect from you.
Remember that you also need to hear the bad stuff. How would you know what kind of Lakeland marketing services you need if you don’t know what problems your customers are facing when buying from your site?
Parents are picky with the products they choose their kids to have. If the quality of your products is not at par with that of what they want for their kids, they won’t want to have anything to do with you.