A Lakeland marketing services company will help you decide which social media channel to use for your business. But the process isn’t at all simple. Since there are plenty of social media platforms, the marketers need to ask you a series of questions to determine what is the right channel to use for your business. Is it Facebook, Twitter, LinkedIn, Instagram, Snapchat, TikTok, or others?
What Are My Objectives?
Your social media objectives are different from your business goals. Your goal as an entrepreneur is to grow your business, but that’s a generic one. Everyone knows that. What you need are specific objectives relating to the use of social media for your business. Do you want to increase brand awareness? Do you want to boost lead generation? Facebook’s and Instagram’s business profile platforms have great options available for you.
But for business-to-business transactions, you may want to use LinkedIn. This is the platform used by some of the biggest names in any industry. Like on Facebook, LinkedIn allows you to join groups and discussions. Twitter, on the other hand, is really effective when it comes to pay-per-click campaigns.
What Channels Are My Target Audience Using?
What social media channels are your audience spending their time on? Once you have figured out the channel most suitable to reach your objectives, the next step is to find out what social media platforms your audience are using. For example, it would be a waste of your time to use Snapchat if your target market is composed of 80% senior adults. Even Instagram might not be the perfect platform for you.
But how do you know what social media channel your audience is using? By looking at the demographics. These channels regularly report the demographics of their users. Tune in on that. Once you find out what channels your audience is using, you can then tailor-fit your message according to the rules of these platforms.
What Channels Are My Competitors Using?
It is not enough that you know how to reach your audience and objectives. You must also have a firm grasp of what social media channels your competitors are utilizing. Pay close attention to the most successful organizations in your industry. How are they maximizing the Lakeland marketing services they are availing? Which platform are they using to reach their audience? How much engagement are they generating from these channels?
While there are many other questions you need to ask yourself when it comes to picking the right social media platform, these three are on top of that list. Once you have zeroed in on the answers, you’ll be better at crafting your message and marketing strategy.