With all of the Lakeland marketing services that are out there, it can be pretty easy to be overwhelmed by the sheer number of options that are available. However, if you want to make sure that your online marketing succeeds, you need to make sure that you choose the right online marketing method for you and your business. Out of all the marketing methods out there, SEO is one of the most commonly used. Within the umbrella of SEO, you have local SEO, which can be fully utilized to benefit you and the rest of your Lakeland marketing services. Find out how here.

What is local SEO?

First things first, you may be asking, what exactly is local SEO? Local SEO is a branch of SEO, which is commonly used among small, local businesses for maximum benefit. This particular type of marketing service takes the basic concepts of SEO and applies it on a smaller, more local scale. This factors in more local concepts, such as geographical location, zip codes, city, state, and the location of the user who is entering the search query.

Why choose local SEO?

After hearing the definition of local SEO, you might be wondering why people would even bother. After all, if you are paying for regular SEO, why bother with the local version, especially if they use the same concepts. It seems like a lot of extra work without seeing much of a difference. In reality, local SEO is extremely beneficial for smaller businesses who are trying to compete on a more local scale.

More customers are using their smartphones to find businesses that can meet their specific needs, and as much as possible, if you have a brick-and-mortar store that caters to that specific business, you want to direct these users to your store.

Getting your business to the top of local SEO search results will help boost conversions significantly, especially when you take into consideration the fact that online users are highly likely to contact a business on their smartphones from the search engine result page.

How to get started with local SEO

Now that you understand the importance of local SEO as one of your Lakeland marketing services, it’s time to get you started. The great thing about this is that if you’ve already worked on an SEO campaign, it’s easy enough to transition into local SEO by incorporating more locally targeted keywords.

Make sure that you list your business and all relevant information in reputable online directories like Google My Business. You should also boost your local social proof by requesting your customers leave online reviews for your business.