There is no better way to say this, but it looks like we will still not have many physical and face-to-face events this year. Although the world is in a much better place right now because of the COVID-19 vaccines, there is still general fear everywhere. Plus, companies will not be spending so much money on live Lakeland marketing events because last year’s impact on their expenses.
So, here comes more virtual events this year. It’s the only way to reach out to your target audience at this time.
Know How to Target Your Audience
Similar to any marketing strategy, you should know who your audience is and how to target them. Once you have identified your audience, it will help you understand which platform to use to reach out to them. Professionals are on LinkedIn while Facebook and Instagram are primarily used by Millennials and Gen Z.
Create a Landing Page
Create a page exclusively for the virtual event. If you are going to host an event on Zoom, you have to redirect your audience to a landing page that’s exclusive made for the purpose of the said virtual event. The landing page doesn’t have to be anything grand, but it has to follow through with what you’re selling in the Zoom event.
The landing page should have these details: compelling headline, date and time of the event, agenda, overview of the event, sponsors, FAQs, content and images, and a video.
Get the Word Out
When you already set the schedule of the virtual event, leverage your web presence to promote the event. Post on social media and websites about what the event is about and how your market can get into the virtual conference room. Do they have to buy tickets? Can they win tickets? Is it for free?
Use Email Marketing
Don’t forget that email marketing is still one of the best methods to reach out to your audience. Craft your email campaign carefully. When writing the email, target recipients, use a compelling subject line, and add a call-to-action in the body of the email. Make sure that your email has all the right information about the virtual event. After the event, follow it up with another email to reiterate what was discussed.
These are unprecedented times in Lakeland marketing. Admittedly, this is a new phase in business but it is through these virtual events that you can connect and reconnect with your audience.