When marketers talk about engaging with customers, you immediately think of your social media strategy. The thing is, a good Lakeland marketing strategy is not solely focused on social media. There is more to engaging with your audience than mere interactions on Facebook and Instagram. You need to utilize your website—the primary hub of information about your business—to interact, engage, and converse with your market.

Your website is the first thing that customers will check when they hear about your brand or any of the products or services that you offer. But what are they going to find on your website? Most sites are static. It means there is no engagement happening on the site. Business owners use the website merely to post about their products and services. Rarely will you find a website that’s interactive and that encourages engagement.

What Should Your Website Have?

First, you might want to install a chatbot on your website. Instead of your customers looking for your Facebook page, so they can ask questions and inquire about certain products, why not make it easy for them to reach out to you? A chatbot can do all these things for you. The customer should have the option of minimizing the chatbot when they don’t feel like inquiring about anything.

Remember that it is super annoying for customers to have to deal with a chatbot constantly asking if they want something. It’s one thing to offer help, but it’s another thing to be annoying. Think of it like a sales representative in a store, asking you over and over again if you want to try the dresses you’re simply looking at.

Second, you need to make it easy for your customers to contact you on social media. Sure, they are impressed by your website, but is it current? One way to find out is to check out your social media page. They’d want to know that you are regularly posting on your page. They also want to see other people commenting, liking, and sharing the posts. That alone will tell them that your customers are highly engaged with your business. It makes you more legitimate.

Finally, answer questions and comments as quickly as you can. Whether it is on social media or your website, make sure that you take the time to answer them as clearly as you can. Your customers want nothing more but to feel valued. One of the best ways to make them feel that you appreciate their support is to answer their queries immediately, which translates to better results for your Lakeland marketing.