There are many varied ways to promote a business website. Marketers will tell you there are thousands of ways to use Lakeland marketing strategies to make an impact on the operations of a business. One of these ways is by promoting the business website.

Here’s how you can promote your business website:

Word of Mouth

This is the oldest trick in the book and one that still works. It remains to be one of the most effective methods of promoting a website or a business because it is still really effective. You can tell your family and friends about your business’ website. You can ask them to go and visit the site. Let them know you are open to their suggestions and comments. They may also share the website URL to their network. That will help build your own network.

Search Engines

Make sure that Google can index your website. Submit your website to search engines so that when people search for keywords specifically related to your business or website, Google can include you on its search results. This will ensure that your site will be included in Google’s, Yahoo’s, and Bing’s search results. Now, the next question is whether you can get a good ranking.

Social Media

Sign up for Facebook, Twitter, LinkedIn, Instagram, Snapchat, and all other social media platforms available. There is no shortage of social media platforms. You can use all of these to promote your website and business. Make sure to follow journalists, news sites, bloggers, and influencers. You can tap their rich resources to build credibility for your own page.


Backlinks are essential for promoting a business website. News sites and other authoritative sites should link to your blog post. This will tell your audience that they can trust whatever it is you’re selling—products, services, advocacies, etc. You can earn backlinks by doing some backlinking of your own. Connect with businesses that will complement your own website. You can share resources and use them to make your site more credible.


Writing blogs is essential for the Lakeland marketing of any business. Use the blog to write about issues that your audience will connect with. You can talk about your products or you can talk about industry trends. If there are issues that will affect your business, make sure that your audience is kept up to date about your position. Try not to meddle into polarizing issues such as politics. They can hurt your business more than help it.