There is no denying that the entire world is in a state of turmoil nowadays. With COVID-19 cases on the rise, plenty of industries are scrambling to figure out how they’re going to adapt to online tech in preparation for what is known as “the new normal”. However, life must go on, and businesses have to continue looking for ways to get their products and services out there, despite the severe shift in the landscape. One of the most effective tools in Lakeland marketing is in interviews, mostly in expert interviews and customer testimonials.

But how are businesses supposed to pull this off? Read on to learn more about how online interviews are being conducted for Lakeland marketing and how you can successfully pull this off for your own needs.

Set up

If you’re going to be interviewed online, or if you’re going to be doing the interviewing, you should always set up beforehand. Bedhead and last night’s pajamas are all well and good for a video call with family, but if you’re going to be on a professional interview, you have to make sure that you are well-prepared.

Find a location within your home that is quiet enough that the surroundings will not interfere with your video interview. Make sure that you test your microphone and speakers so that you don’t end up bugging out in the middle of the interview. You may not need to wear formal wear, but put on clean clothes and smarten up your appearance.

During the interview

Handling online interviews means having to factor in for the delay that naturally occurs during any video call. Make sure to be aware of this and give both sides enough time to speak before contributing your own parts. Look straight at the camera, as this gives the impression of face-to-face contact.

Above everything else, make sure to be considerate of the other’s situation. If the other person seems to be dealing with a connection issue, then wait politely for them to sort it out. If it seems to be a more difficult issue than originally anticipated, ask them if they would prefer to reschedule at their earliest convenience. A little consideration goes a long way.

Don’t forget for after the interview

After the interview, you may assume that your work is now completed. However, don’t forget to fulfill the needed professional niceties. Send a thank-you email for accommodating you and if needed, follow up accordingly. Just because you’re dealing with a different medium does not mean that pleasantries are to be forgotten about.