Are you exhausted from spending eight hours a day in your job and not being compensated enough? Do you dream about a life where you will be your own boss? Do you look longingly at other people who made it with their own business? Fortunately for you, it is easy to start an online business. What is difficult is maintaining the business, sacrificing your time, and finding Lakeland internet marketing strategies that work for it.
Here’s the catch: about 90% of online businesses will fail in the first 120 days of its operation. There are many factors as to why this happens but if you ask us, we can pinpoint at businesses that fail to market their businesses the right way as the reason why their startups fail to launch properly. 
Not Knowing What the Market Needs 
The number one mistake that small business owners do is not researching and analyzing what their market needs. Before you even begin to think about what you should sell and offer to your customers, you need to know first what they want and what they demand from the industry that you want to be a part of.
Not Having a Solid Business Background 
You do not need a bachelor’s degree in business management to run and manage a company. However, you will need to know basic business principles. This will help you deal with the business side of the company such as filing taxes, understanding profits and losses, and even managing your employees. If you continue to be ignorant about how to manage the business, you need to seek help from people who do. You can also hire people with the right background to help you manage your business.
Not Designing the Website Properly
Since you’re operating online and do not have a brick-and-mortar store, it is important to focus on the design and layout of your website. If you neglect to update your website with the right content, you will lose the opportunity to market to your target audience. Website design refers to every element of the website such as the font, white space, colors, navigational elements, and call-to-action buttons.
These reasons why your online store is failing may be trivial for some people. However, using the right Lakeland internet marketing strategies is also comprised of knowing who your market is, understanding business processes and management styles, and designing your website efficiently.