Sometimes, it might feel like your Lakeland internet marketing strategy isn’t working. You may see that your competitors are attracting double the clients that you have and they are generating profit you can only dream of. What do you do about this predicament? You ask yourself this question: what am I doing wrong?

The first step—the one where you need to admit a mistake is being made—is often the hardest one. But once you’re through the hurdle of recognizing what wrongs you have done, then you’ll be ready to take on the challenge of finding solutions to the problems.

Did I Identify My Audience?

Here’s a mistake that most people don’t realize they do when planning a Lakeland internet marketing strategy: they do not identify their market. If there’s a single mistake we can pinpoint when dealing with marketing a business, it is this—a failure to get to know your audience.

Without this data of who they are, what they do, how much they earn, and what they do during their spare time, you will never be able to create a marketing plan that will target their specific needs and wants.

This is why your Lakeland internet marketing strategy is failing. It is not that it’s wrong, but maybe it is targeted to the wrong demographics.

Am I Using The Right Platform?

What platform are you using? If you’re using Facebook or LinkedIn only but you’re actually trying to market to the Millennials, then you’re doing a botched job of maximizing social media. Aside from identifying who your audience is, you also need to define what kind of platform should be used to market to them.

Facebook is used by a large swath of Baby Boomers, Millennials, and Gen Z. Instagram is mostly dominated by Millennials and Gen Z. LinkedIn is where you’re going to find a lot of freelancing Baby Boomers. What good would the right content be and knowing who your audience is if you’re not using the right platform to reach your target market?

Am I Doing Enough?

Do not think that because you have a website up and running and you signed up for Facebook’s and Instagram’s business accounts that you’re doing things right. That is no guarantee. Your website has to have a blog page and you must have daily updates on your Facebook and Instagram pages.

This will keep your clients in the loop. If you don’t have time to do all these things, delegate the tasks to someone. But clearly, forgetting to update your website and social media accounts is a surefire way for your clients to forget about your business, too.