You should look beyond your first sale. That’s symbolic. At one point, every business will get to have its first sale. What truly makes your online store special is if it can continue on the success of that first sale. To do that, your Lakeland internet marketing must play a critical role in making your customers realize your business is the real deal. You’re not an online store they’ll buy once from and never visit again. You’re so much more than that.
But for those who have just opened their e-commerce stores, here are the important things you need to do to make that very first sale:
Give Free Samples
If you have already defined your target market, the next thing you have to do is send them free samples of your product. You should send free samples to influencers, bloggers, journalists, entrepreneurs, and vloggers, too. Check your local social media pages as to which have the most influence on the local market. You have to get into their good graces. Only then will you have the satisfaction of getting a good review from these people.
Create a Blog Site
Content marketing is a powerful method to sell your products and services online. People are always looking for free and valuable information that will help them decide whether to purchase a product or not. To find out what your customers want to read from your site, think of all the starting-point queries that people have about your products/services. Start answering those one-by-one. Make sure to update your blog regularly.
Grow Your Email List
You can get the email addresses of your potential customers by having them subscribe to online newsletters and asking them to fill up surveys and questionnaires. More than 60% of customers respond positively to email marketing. The return on investment of email marketing is more than 100%, a study said. While it is important for the right information to be posted on your social media, these posts do not reach all your intended audience because of time zone differences and other factors.
Sponsor an Event
Do your research before sponsoring an event. Though this is highly complementary to Lakeland internet marketing strategies, it doesn’t always lead to success. It can be a waste of time and resources, too. Make sure that your target market is willing to attend the event that you’re about to host and organize. You also need to find a way to demonstrate your products and services at this event, as well as engage with your audience.
With the right approach, you should make your first sale in no time. These tips will help you bring your products and services closer to your market.