It is no secret that the coronavirus pandemic upended all our lives. And not only how we live our lives, but also the way we do businesses. Since the start of the pandemic in March, thousands of businesses have to close their doors. Millions of people lost their jobs. In-store visits are on a downward spiral even though restrictions have been lifted. The new normal brought with it new trends in Lakeland internet marketing, too.
What can you do as a business to survive and thrive during these times? But some businesses rely on foot traffic, so how can they continue operating when no customers are coming through the doors? This trend has been affecting the way advertisers and marketers handle their digital needs. How about you? What are the steps that you took to ensure that you are on par with other businesses?
Website Review
The first thing you have to do is make a list of what your website has and what it lacks. What is the information that your customers can find on your website? What relevant information can help them decide to buy your products or not? A complete inventory of your website’s assets will help you determine the step in the right direction.
Maintenance
The foundation of your online existence is in how well-maintained your website is. You want to make sure that the website is properly optimized—every element and component of the site needs optimization. Making sure that your site’s loading speed is at par with other websites is another element of website maintenance. Do you have pay-per-click ads? Then, make sure that the landing page is optimized, too.
Google My Business
Make sure that your business is listed on Google My Business. Sure, other customers are staying away from visiting establishments, but you should still cater to those who take the risk of going outside. If you are operating your physical stores, it pays to have it on Google My Business. You can also link your listing to your website and social media pages.
e-Commerce Platform
No business can survive such a horrific time in the economy without an e-commerce website. If you are selling products, that is. How can your customers buy from you? Only through the physical store? Doesn’t that defeat the purpose of social distancing? Give them the option of buying from your online store. That’s the kind of Lakeland internet marketing strategy that gives priority to the convenience of the customers.
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