Being connected with your customers is more than just about answering inquiries and complaints. It’s more than just making sure someone else is there to answer when they ask how much a product is or if the product is available at all. True and effective Lakeland internet marketing is when your business is finally ready for a 24/7 continuous engagement with your clients. The age of social media and technology has put businesses in a precarious position where, if they cannot answer an inquiry immediately, they are branded as lazy and inept.
Disney has a magic band that guests are asked to wear. This band allows guests to enter the park and their hotel rooms. But more than that, the bands also tell the company staff how to greet the guests. It allows the personalization of the whole experience. Nike has something akin to this as well. A chip inserted in the shoe will allow the company to customize workout suggestions. It collects data from how its customers work out. The information allows the company to be more than just a shoemaker. It can also now provide health, fitness, and coaching services.
For business, this connectedness comes at an opportune time. There are plenty of devices that allow businesses to flourish even if they are not in the office. You can remain connected to your customers even if you are on vacation (although please allow yourself a break). When you wake up in the middle of the night to pee and your phone lit up, you can choose to answer weird customer complaints and inquiries in the middle of the night (you know this happens a lot).
Such interconnectedness allows a business to flourish and grow. When customers know that you’re immediately available to answer their queries, they are more like to contact you than any other business. They know you have their backs. They know they can get a fast response from you. They know that they can make better decisions immediately because you’ll have the answer they need.
Can you deliver the item tomorrow? Yes? No? Your answer determines what their next moves will be. If you can deliver, then they’ll place the order. If not, then they’ll have to look for another that can. It’s sometimes as simple as that. Businesses tend to complicate things when they refuse to change with the times and follow the trends. The trend now is for businesses to engage with customers no matter the time of the day. If you can’t include that in your Lakeland internet marketing strategy, then prepare for your business to suffer.