There are several reasons why people decide to unfollow you on social media. Whether it’s because of the low quality of materials you post or about a certain message they didn’t agree on, this is the worst thing that can happen to anyone using Lakeland Facebook and Instagram marketing to make their business thrive.
Knowing the reasons, though, is one of the best ways to address these concerns. Once you have identified why others are unfollowing you, then you’ll be in a better position to avoid these kinds of posts.
Lack of Engagement
People unfollow you on Facebook and Instagram because you’re not engaging with them. You’re not answering their questions or commenting on their posts. You can easily respond to questions and comments. Every time you receive a notification, make it a point to answer briefly. Don’t put it off because that’s the worst possible thing you can do right now—not answer your followers.
We’re not always okay, but that doesn’t mean you should put that on your feed. Followers hate it when they have to read about others’ drama, especially from brands that they support. While not all days are bright and happy, make it a point to stay away from adding to everyone’s stressful days.
Fishing for Compliments
Are you always trying to fish for compliments? It’s annoying for your followers to always feel pressured to praise you on your posts. Yes, they do follow you because they like you and maybe even admire you. But do they really have to spend their time throwing praises at you?
Flooding Their Feed
Don’t flood their news feed. They like to see your posts. That’s why they’re following you. But they also don’t want every post on their feed to be about you. They want to see what others are up to. Yes, you’re posting the good stuff—food, travel, etc.—but people can still get annoyed that all they see on their feed are your posts.
When was the last time you posted on your social media? Your followers might be getting eager to see your posts, but if you’re not posting consistently, when are they going to expect it? When your accounts are stagnant, people are going to think that you’re not an active brand anymore. They might even think you closed down. So, even if you don’t have anything to post, make it a point to make at least one post a week.
These are the reasons why your Lakeland Facebook and Instagram marketing is failing. You may want to address these issues once and for all.