What’s the easiest way to find an influencer for your business? And who are they? What do they do? How do you reach out to them? It is often a dilemma for businesses on how to choose the right influencer for their Lakeland Facebook and Instagram marketing campaign. There are so many of them, right?
The easiest way to find the influencer your business needs is to look for who is already using your products. Or, at least, they should be talking about you or the kind of business that you are engaged in. This gives you an opening to reach out to this influencer, introduce your brand, and offer a partnership.
Learn how to do social media listening. It’s basically knowing when someone else is talking about you. Sure, you follow your customers on social media, but how do you know influencers are talking about you? Search for your brand name or any hashtag associated with your brand on social media. That will lead you to posts, images, videos, and even websites that have content about your business.
Look for any mention of an influencer or a popular personality. People are bound to talk about your brand if someone popular mentioned it. If there’s suddenly a spike in the mention of your brand name, then look for the source. What happened? Who was the first one who mentioned your name and what was said about you?
It’s not just about mentioning your brand name. It’s about mentioning what you do, too. If there’s a huge spike of interest in your industry, aren’t you curious about what people are talking about? If people are suddenly interested to know about your products, aren’t you going to wonder where the attention is coming from?
You should not only look for influencers, but you should also follow the topics being said about you. Once you learn how to do this, it will be easier for you to find the people you need to partner with. Influencers come in different categories. They can focus on one thing or they can be a generalist. Some are more approachable than others. Then again, those others might be the ones with a large following.
The right influencer for your business is the one who understands it and who believes in the product. It is detrimental for your Lakeland Facebook and Instagram marketing campaign to partner with an influencer who doesn’t use your product nor believe that it is essential to its market.