Assuming that you have a Facebook page for your business already, these are the seven steps you need to make an effective Facebook ad that will complement your Lakeland Facebook and Instagram marketing.
Choose Your Objective
Facebook will ask you to answer the question: what’s the most important outcome I want from this ad?” Ask yourself what you want to achieve for running the ad. Is it more sales? More web traffic? More followers and likes? Maybe you want an increased awareness of your brand? How about downloading your app more? Businesses have different objectives, so choose yours wisely.
Facebook will also allow you to select your audience. You have to select the type of audience you want to reach. That will depend on their age, location, and other details such as interests and behaviors.
Decide Where to Run Your Ad
Do you want to run your ad on Facebook, Messenger, or Instagram? Facebook has a wide audience network. You can access other platforms through Facebook, too. You can choose to run specific ads on mobile devices, laptops, and computers.
Stay on Your Budget
What’s your daily or lifetime budget? Depending on how long the ads will run, you won’t have to spend more than a dime of your budget. You can set how much you have and Facebook will tell you how long that can run on the platform. You never have to spend more than what you’re comfortable spending. If you have a budget of $20 for your marketing and advertising, then that’s what you should put in this step.
Pick a Format
The format you choose for your ad will depend on what device you are targeting, as well as the connection speed you expect your audience to have. For example, you can choose a single image, single video, or slideshow for your format. You can also pick a roomier and multi-image format for your ad.
Place Your Ad
When you finally submit the ad, that will go to Facebook’s ad auction department. They are the ones responsible for getting your ads to the right people and profiles. That all depends on what you have inputted in the budget, format, and audience portion of making the ad.
Measure Your Ad
You can track the performance of your ad and measure its success via the ads manager. Some versions of your ad may work better than others so that means that you have to make tweaks on those that do not perform well.
The advantages of Lakeland Facebook and Instagram marketing is that these social media platforms are changing rapidly and accommodating new trends. You can design and redesign your ads depending on the trends in the industry.