Social media has changed a lot over the past few years, but its influence cannot be denied. Its power over the consumers remains undeniable. There are over 3.2 billion active users of social media. Marketers are focused on that, and your business should, too. Lakeland Facebook and Instagram marketing are more than bringing the people to your website. It’s actually wanting them to do something about the information they find there. But what’s the better platform for your business? Where should you pour your resources?
Next to Google, Facebook is the second-most visited website on the internet. More than half of the active social media users on the planet are active on Facebook. But that doesn’t mean the social media giant is great at brand engagement. Twitter and Instagram will give it a run for its money.
What Facebook is great at is attracting all age groups. Whether you’re 18 or in your retirement years, chances are you have access to Facebook. That means there is a better chance of people seeing your ads. You have a larger market to target compared to other social media platforms. However, the problem is not many people engage with Facebook ads. They may like the ad, but they aren’t commenting and sharing it enough. This makes it hard to determine whether people are actually engaged with Facebook when it comes to business.
If you are trying to reach a much younger audience, Instagram is the platform for you. It’s the social media of choice of people in the business of beauty, fashion, photography, and architecture, just to name a few. It is more visual than Facebook. Instagram users have also proven themselves to be more of a consumer than Facebook users. In fact, more than one-third of Instagram users have made a purchase following an ad they saw on the platform.
About 72% of marketers are using Instagram to promote their brands. The audience is more engaged. It is far easier to convince them to tap for a like and write a short comment on a post. Instagram users build communities for themselves in the most organic of ways—by finding commonalities.
If you have to choose between the two for your Lakeland Facebook and Instagram marketing, Instagram is clearly the winner because of the engagement rate. However, that does not mean that Facebook—the world’s largest social media platform—isn’t important. By audience reach alone, it is a catastrophe for businesses not to use Facebook to promote their brands.