The word engagement gets thrown a lot when it comes to Lakeland Facebook and Instagram marketing. A few brands know how to achieve it, but many don’t understand how engagement works on social media. It’s more than just about posting on social media, commenting on posts, and sharing links. Engagement isn’t about producing content per se, but it’s about producing content that your followers will want to engage with.
Ask a Question
The best way to engage with someone on social media is to post a question. “What are you guys up to?” “What do you think?” “What are your favorites?” When you ask these questions, you are probing their personalities. You are learning from what your audience thinks. You can also create a poll wherein you will ask your followers to choose between options. Just ask. Whether on social media, forums, online groups, and online communities, continue asking questions that will give you insights into your audience’s perceptions.
Encourage Your Audience to Create Content
User-generated content is a big thing in Lakeland Facebook and Instagram marketing. Encourage your followers and audience to create content featuring your products and services. How do you do that? By reposting the content they produced you are encouraging them to show more of the products they bought from you and how these are helping them. When others see this, they will be easily persuaded to try out your products, too.
People like competing, playing games, keeping score, and winning. They like doing so on social media specifically. Compel your audience to participate in these games by offering incentives. Valuable prizes will be the most effective to convince your audience to join these contests and games. This is the kind of engagement you are seeking from your audience. The more opportunities you provide for engagement, the more they will be empowered to participate in them.
Make Irresistible Offers
Not every incentive should be through games and prizes. You can also offer discounts and coupons just because you can. Free shipping, discount codes, membership points, reward points, and promotions are some of the things that your customers want. They will like, comment, and share posts that talk about such incentives.
Finally, provide a good user experience on your website. Whenever you think about Lakeland Facebook and Instagram marketing, think about how your customers will welcome the message. Your marketing strategy’s goal should be to encourage engagement. That should be present in all the elements of the strategy—from the content to the time of the publication to your responses.