If you truly want to keep your audience and followers on social media happy, you have to keep the content of your Lakeland Facebook and Instagram marketing fresh. It’s not only consistency that matters on social media. Posting once or twice a day will not make you a favorite of your audience. Instead, you should be able to churn out fresh content every chance you get. That might actually be the most important factor when you want to keep your audience happy.
Your followers are always hungry for fresh content. They can’t help it. They’ve been watching and reading the same things for years. All they want is for the pages they follow to create new content that they can enjoy. What kind of content are we talking about?
Create a Series
Do you want your followers to look forward to your posts? Create a series so they know when to look forward to it. For example, you can post user-generated content every Friday. Pick your top five favorite content from your users and post them every Friday. That will generate more content every week as your followers will want to be included in these.
Run a Contest
There’s nothing more than your followers want but a contest wherein they can win amazing prizes. People can’t resist the word “free.” Run the occasional contest or make it a regular one if your business can afford it. This kind of post will generate more followers as they are more inclined to follow pages that regularly run online contests and giveaways.
Host an AMA
AMA stands for ask me anything. It is popular with influencers and celebrities. Here, your followers can ask you literally anything—may it be something personal or about the business. You can share stories, personal challenges, successful campaigns you’ve done in the past, and other such things that will compel your audience to listen to what you have to say.
Do a Social Media Takeover
The best thing about social media is you have so many things you can do. If you have an influencer standing as a brand ambassador, you can have that influencer take over your social media page. Those of his/her followers who haven’t followed your page will hit that follow button as soon as they know their favorite influencer is taking over your page.
These are the kind of Lakeland Facebook and Instagram marketing strategies that will do well for business. They can take your business to new heights.