Instagram is now the cornerstone of every business’ online presence. You want to reach your market? Make sure you have a good enough following on social media. When consumers want to find something about a company—whether offers, discounts, or promotions—they usually search for the business on Instagram. Facebook is right up there with IG, too. This means that if a company wants to improve their ranking on Google’s search engine results, as well as garner more followers, they have only one thing to do: use Lakeland Facebook and Instagram marketing.
If you do not have as many followers on Instagram and Facebook as your competitors, you should know by now that you’re losing equal footing. Soon, you won’t have the basis to fight toe-to-toe with them anymore. You will eventually fizzle out while your competitors take over the industry you’ve fought for a long time.
But gaining more followers isn’t just about the number. Instagram and Facebook are programmed to weed out paid accounts and interactions. More important than your number of followers is how engaged your audience seems to be with your account.
Bio = Homepage
Think of your Facebook’s and Instagram’s bio as your website’s homepage. When people see your bio, they should immediately realize what you are about. Optimize your bio to include a short description of your company, a link to the website, operating hours, and contact number. This information will help consumers realize that you are the real deal.
Make sure you’re posting content regularly. But more than that, make sure that it is timed smartly. Don’t post on haphazard times. Rather, be consistent with when you are supposed to post content. You want your followers to expect content on certain days. At the very least, post at least once a day, though don’t be too spammy that your followers will want to unfollow you.
Partners and Brand Ambassadors
The content on your social media pages can’t come from you all the time. You need to sponsor user-generated content so that your brand gets to their pages. You have to partner with brand ambassadors and influencers, too, so that there will be a new voice on your page. This type of content not only builds your social media following, but also makes your brand more relevant to your target market.
There are so many fly-by-night companies offering to get you tens of thousands of followers. Soon, Instagram and Facebook will delete these accounts and you’ll be left with no followers and no engagement. Go for building an organic following. Your followers can’t be fooled. They know exactly when an account is legitimate and when it is not. Don’t push them away by paying for fake followers.