Have you noticed how mompreneurs (a play of the words mom and entrepreneur) are using Lakeland Facebook and Instagram marketing to sell their products and services? They have been using user-generated content on their pages to engage other moms to share photos of their kids using the mompreneurs’ products. That does not only generate content but sales and revenues, too. As a mother, you wouldn’t want your kids to miss out on anything, right?
Mompreneurs sure know how to use social media to their advantage. They post numerous times a day, sharing snippets of their product launches and children who have been using their products. There’s even a new breed of social media influencers right now—kids as young as three years old. Who needs to hire a celebrity baby when mothers are open to letting their kids model your products for free? Most of these, of course, are fashion pieces such as clothes, shoes, and accessories. So, if you’re in the business of selling kids’ clothing, you may want to top these certain groups of mommies who want their kids to model these clothes.
But more than just reaching out to these toddler influencers, mompreneurs know what makes their market want to buy from them. For example, a children’s clothing shop run by a mom knows that other moms are worried about their kids outgrowing their clothes. What they did is to make the clothes adjustable to the height and width of the toddlers. Some of these clothes can fit toddlers from three up to the time they are five. Thanks to garterized waistbands and adjustable straps, these clothes will grow with your kids.
That’s how attune these mompreneurs are to the needs of their market. It is more than just about selling these products to them. It’s about answering the demands and listening to their concerns. That’s how they are using Lakeland Facebook and Instagram marketing—as a way to empathize with moms who share the same fears as them.
They are also building communities on these social media platforms. Many of them have become friends over the course of the coronavirus pandemic as they found solace in sharing their struggles with each other online. These communities led them to support one another in their businesses. Many have been inspired by other mompreneurs and started their own businesses as well.
Is this a sustainable business model and marketing strategy? Most probably, yes. There’s no stopping these mompreneurs and there is surely no stopping mothers who want the best for their kids and want to support moms like them who are trying to “make it.”