There is nothing more powerful these days than social media ads. It targets the right audience. It uses the right content. The combination of these two is potent. No one can deny the fact that the use of ads on social media has the potential to break down every known marketing and advertising theory. With sponsored ads, your Lakeland Facebook and Instagram marketing becomes even more invincible.
Instagram ads are commonplace on the platform. You will not be surprised anymore to find sponsored ads on your feed. It used to be that your Instagram posts can only target your followers. The technique then was to garner as many followers as you can so they can see your posts. With sponsored ads, the focus is on creating ad content that social media users will click on. That content should make the social media user want to follow your page.
In short, the game has completely changed. It is no longer focused on gathering as many followers as you can, but it’s more focused on creating the right content that will trigger engagement and a click on that follow button.
Control the Budget
And the best thing about sponsored ads is you control the ad budget. You can adjust how much you want to spend on an ad. You can choose to feature one sponsored ad or multiple ads with the carousel feature. If you have a smaller budget, you can run the ad for a shorter time. But once you realize how effective this is in reaching out to the right market, you will want to readjust the money you invest in these marketing and ad campaigns.
What to Post
So, what should you post on your sponsored ads? Look at your high-performing posts. You can use these as they have more proven traction. They appeal to your audience the most. Although your followers have already seen these, they are not your market with a sponsored ad. Rather, it is those who haven’t heard about you that the sponsored ad is trying to reach.
Always use content that is engaging and maybe even interactive. Think from the perspective of your target market. What will make them click on that “see more” button? Appeal to the demographic that you are aiming for.
In your Lakeland Facebook and Instagram marketing, you can use photos, videos, carousel/dynamic ads, stories, and stories canvas. Instagram Stories, in particular, have such a powerful effect on your audience.