Every business needs a strong Lakeland Facebook and Instagram marketing campaign. However, the emergence of influencer marketing also impacted the way businesses formulate their marketing plans. If a business wants to reach more of its target audience, it has to identify, reach out, and partner with influencers.
An influencer is someone who has amassed a strong and loyal following on social media. Influencers don’t need a million followers to be relevant. What influencers have to prove is their power over their followers. Can they impact their followers’ decisions?
Once you identified the right influencer to partner with by identifying the market that you share, it’s time to approach them and offer them a partnership. So, how does this work?
Influencers would usually publish their email addresses on their profile pages. This means they are open to collaborate with brands. You can also slide in their DMs on Instagram so you can inquire about their requirements to create content for your brand.
Make everything formal. Some companies tend to belittle the influencers because they don’t have agents like actors do. But the thing with influencers is that although they work as a one-person team, they take pride in their work. They want nothing but to create great content for their followers. To impress them, you need to do it right off the bat.
Be straight to the point. Don’t try to compliment them and see if you can wrangle a free post on their feed. Tell them right away that you want to collaborate with them. If both parties are amenable to the terms, you can then send the product to be tested to the influencer.
Know that there is no assurance that the influencer will love the products that you sent them. They could not. If they don’t, it’s less likely that they will post about it on their news feed. Prepare to be rejected by some influencers. Even though you have great products, it’s not always a guarantee that people will love them.
Be open to rejection. Some influencers are nice enough that they will give you a piece of advice on how to reach your market on social media. Make sure to take note of these, especially if you are just starting with your social media strategies.
Tapping a personality’s massive influence is often a point of contention for some old-school marketers. But know that these people are huge on Lakeland Facebook and Instagram marketing for a reason. It’s time to set aside those antiquated marketing techniques and try what every other business has been pursuing—social media marketing.