Instagram is still beating Facebook when it comes to Stories, which are ephemeral videos that brands use now to promote their products and services. Stories have been a big part of Lakeland Facebook and Instagram marketing strategies in the past couple of years. In fact, many of your brand’s followers are more likely to check your Stories than your actual news feed.
Stories are great because you can post as many photos and videos as you want without affecting your main feed. There are many things you can post on your Stories to market your business. Here are some cool examples:
You can create a comprehensive guide on how to use your products and services, and post a link to that on your Stories. Since your followers are more likely to check what you post on your Stories, they will have a better chance of seeing the link to the tutorial. With Stories, they do not have to leave the platform. A simple “swipe up” will lead them to the link.
Tips and Tricks
Instead of oversaturating your feed with tips and tricks, you can post those on your Stories. You can share as many as you want without directly impacting the overall look of your feed. Many companies make the mistake of focusing more on how their feeds look, which is why they rarely post anything. They are so busy curating their feeds that they forget about sharing information with their target audience.
You can also share the latest news and updates about your industry on your Stories. Your target market wants to know how certain issues and trends will affect them as consumers of your products and services. just make sure not to allow your followers to draw their own conclusions from the blogs, news articles, and studies you are going to post. You have to be the one to tell them how these will affect your business and the products that they buy from you.
Your followers want to see what you have been doing behind the scenes because it makes them feel that they are a part of the company. It humanizes your brand. You can show your employees as they work, or how your warehouse looks like. You can even show your production process. These are interesting content for your audience. And it also shows who you are as a company.
Lakeland Facebook and Instagram marketing is tricky because it encompasses a lot of things. However, with the emergence of Stories, it gave marketers and business owners another way to reach their markets.