The word engagement is being thrown around casually in reference to Lakeland Facebook and Instagram marketing. Few brands actually know how to achieve increased engagement. Brands often post, tweet, and update their audiences through social media platforms like Facebook, Instagram, and Twitter. But posting and tweeting are not the be-all and end-all of social media engagement. For increased engagement, you need to post the right content, the one that will make your audience want to start engaging with the brand more.
Ask a Question
This is the most effective way to trigger engagement. When you ask a question, you are making the audience think about the answer. You are telling them to think about the question you posted. You’ve captured their attention and now, they must post an answer to it. Many will respond positively, offering their suggestions and opinions depending on the question you posted.
Trigger a Response
Aside from asking questions, you can do many things to trigger a response from your audience. For example, social media users love joining contests wherein they can get prizes small or large. All you have to do is make them follow your page and repost a content. You can also start a contest wherein you will ask your audience to create a video, essay, or photo.
There is nothing more important in increasing engagement and conversion than incentives. Your audience is competitive. One of the many ways to trigger that competitiveness and maximize the potentials of that engagement is to use incentives. Promising them that they will receive something in exchange for user-generated content will go a long way toward triggering a response.
You don’t always have to gamify an online activity. You can offer bonuses, discounts, freebies, and gifts to your market without needing them to do something. Once in a while, offer to ship their orders for free or host a big sale wherein they can get your products for almost half the price of the original. Some of the most popular offers are instant coupons and discounts, membership clubs, discount promotions, and free shipping.
Make Downloadable Content
Interactive content is the way to go in Lakeland Facebook and Instagram marketing. Audiences love free things such as downloadable and printable coloring books, posts, infographics, guides, mini-courses, webinars, and many others. Helping your audience with useful content will make them trust you more as a brand. The ambiguity is gone and replaced by a camaraderie felt only by people who know they are being valued by the brands they support.