Lakeland content marketing is one of those industries that is constantly moving and shifting according to the landscape of modern technology and trends. As technology continues to evolve, so do people’s tastes in content. Before, blogs and infographics were the only way to convey information. As commercial technology continued to grow, so did people’s demands in content. 

Nowadays, video content is one of the main types of content that brands and users look for. But the Lakeland content marketing industry shows no signs of stopping anytime soon. The new year will bring about its own fair share of changes in the content industry, so here are some of the most common content types to consider for the new year. 

Carousel posts

You may have seen your own fair share of carousel posts if you’ve spent any time on Instagram. These types of posts refer to a collection of photos and videos that are related to each other, which a user can swipe on in a rotation. This allows you to tell a story within these images. Single image posts don’t convey the same level of storytelling that carousel posts do, so you can use several images to convey a more fleshed-out story to your audience. 

Screencast videos

Interactive content is one of the primary forms of content that are being used in content marketing nowadays. Augmented reality is one of the most famous forms of this, where you use your smartphone to scan a code on a product, and it allows you to interact with the brand on an entirely new level. 

Screencast videos are a simple way of interacting with the audience while you convey a topic. This setup is not unlike the teacher/student setup where the post is conveyed in the background of the speaker, while they interact with the audience by addressing questions.

Ephemeral content

FOMO, or fear of missing out, is one of the underlying principles in modern content. By telling audiences that they might be missing out on content that they can only view for 24 hours, you are encouraging engagement rates. This is a trend that shows no signs of stopping anytime soon, as brands and businesses have found creative ways to use this effectively. 

More creative guest contributions

Guest contributions are not a new concept in the world of Lakeland content marketing, but with modern content, guests are given more creative leeway, as opposed to the typical article that guests were encouraged to post before. Guests’ infographics and videos are new, creative ways that guests can boost your brand while maintaining user engagement.