When you’re putting together an online marketing strategy to grow your business and boost online visibility, one of the most important services that you need to incorporate is Lakeland content marketing. Without content, you will not be able to lay down a strong foundation for the rest of your online marketing.

Regardless of the kind of online marketing service you choose to use for your business, you cannot begin to think about the rest of your strategy without quality content to help out. In the world of online marketing, social media is one of the biggest platforms that you will need to utilize to improve your online visibility. To help make sure that you get the visibility you need, use your Lakeland content marketing to drive traffic from social media with this guide.

Use social proof

One of the very first things that customers will do when they look up a business is to see if they have some form of social presence on social media platforms. Because of this, you have to do whatever you can to get their trust right from the get-go when they find your business on social media. One good way to do this is through the use of social proof. Highlighting the experiences of previous and current customers is a good way of reassuring potential customers of the quality of your service.

Timing is essential

The concept of online virality is something that many businesses aspire to achieve with their social media marketing. However, keep in mind that the only way that they are able to do this is through a combination of strategizing and luck.

When it comes to strategizing your content, one of the most important things that you need to think about is timing. Timing matters when you’re trying to get your posts noticed on social media. Depending on the time zone and other factors, you will see more success with your social media posts during certain posting times, so feel free to experiment with this and see which works best for you.

Branch out

Many people like to keep their social media marketing to the major social media platforms like Facebook and Instagram. However, you should look into branching out to other platforms, like Pinterest and Reddit, as these have robust communities that can increase your online visibility. Keep in mind that these platforms have their own set of community and social rules, and it would do you well to learn these before posting.

Engage with your audience

Audience engagement is a large part of your Lakeland content marketing and social media marketing strategy. Customers like to be close with the brands that they support, and engaging with them online is a good way to drive traffic from social media posts to your website.