The way to increase your followers on social media and keep them there is to keep a consistent content calendar. This is going to help your Lakeland Facebook and Instagram marketing. If you post at random and haphazard times, you’re only confusing your followers. You don’t want your followers to forget why they followed you in the first place. By posting consistently and on schedule, you are keeping your followers tightly in your embrace.
A Regular Posting Schedule
Keeping a regular posting schedule is easier said than done, though. For that to happen, you have to know when your market is online. You need to get a good grasp of your audience’s daily online schedule and activity so you know when’s the best time to be online and post content.
The typical posting schedule for brands is no more than a few times a day. This will avoid spamming your followers’ news feed, as well as annoying them that all they can see are posts from you. But whatever you find effective for your brand, keep to it. Stick to the routine.
There are over 200 million Instagram users daily, and over a billion in total. If you want to get a slice of this pie, you have to post a few times daily and not every week. You have to be there on their news feed.
The Most Optimal Time
Research shows that the most optimal time of the day to publish content is from 10 AM to 1 PM. These are the hours that the audience is heavily engaged on social media. The lowest engagement from Monday to Sunday would be midnight until 6 AM while 7 AM tends to be mildly active with engagement tapering off at around 7 PM.
If you look at the schedule, you will notice that followers aren’t super active during dinner time and in the morning when they are busy preparing for the day ahead. Dinners are for family and personal activities. Lunchtime is when most people are by themselves at work. They’re either chatting away with their colleagues while having lunch or if they’re waiting for the break to be over, they’re just sitting on the desk and browsing their feed.
The highest engagement is on Wednesday and Friday from around 10 AM to 11 AM. That’s when you should really target your audience with Lakeland Facebook and Instagram marketing posts. Don’t forget that you should comment on their posts during this time, too. If they comment on yours, make sure to reply a few times, too, so they know you’re online.