There are many people (and some marketers) who believe that Lakeland SEO is dead and with the emergence of social media, SEO is no longer relevant to building a brand or promoting a business. This is completely and utterly wrong. SEO has never been more alive and kicking, even now when social media dominates our entire lives and makes us dependent on whatever kind of information we find in it.
Search continues to dominate the main sources of web traffic, even on social media platforms like Facebook, Twitter, Instagram, Snapchat, LinkedIn, Tumblr, Reddit, and many more. Think about your own social media actions. What do you do if you want to find information about a certain company or a certain topic? Do you browse through millions (if not billions) of content available on social media until you find what you’re looking for?
If you want to find information about a certain company, do you go through a list of Facebook profiles or do you simply type on the search bar? Online users will continue to use search engines such as Google or social media platforms such as Facebook, Twitter, and Instagram to find the information they need. This is the reason why SEO might actually be immortal, in terms of digital marketing. As long as people continue to use Google and social media to seek information about a business and its products and services, SEO will never, ever die.
Brings closer to the target audience
Getting to know your audience, as well as their wants and needs, is just one part of the equation of actually successfully selling to them. The most important part is bringing the business closer to the audience; getting the audience familiar with what kind of products and services the business is offering.
To do this, marketers need to find out the keywords that people use to look for a certain topic related to the products and services they offer. Marketers need to create content relevant to the keywords that people use when looking for something on Google or on social media.
After creating the content, they need to optimize the content by integrating Lakeland SEO keywords in the article, as well as the meta description, the caption, the alt text, the URL address, and many more. They also need to create content that their competitors don’t invest in such as infographics, videos, and animation. All these methods and channels will bring your business closer to its target market.