Brick-and-mortar stores have shut down their operations in the meantime. This is a huge problem for businesses that do not have a strong online presence, to begin with. Luckily for these businesses, they can still incorporate some of their online Lakeland marketing strategies into their offline strategies. All they have to do is gather as much information as they can about their customers.
Even without a strong online presence, your store should have a record of your customers’ names, addresses, contact numbers, and email addresses. You should have collected this information from making customers answer surveys or fill up forms for discounts, coupons, and giveaways. This information will come in handy now that you have to contact them online.
Convert Offline Data
Now is as good a time as any to convert this offline data into online information. Reach out to your customers through their contact details. Invite them to sign up for newsletters and email blasts, so they can get information about your business’ offers. Share with them that this is the best way to stay in contact with your company because of the threats of the coronavirus. Those who will agree to sign up for newsletters should get a discount coupon from your store. This might push them to want to purchase something from your website.
Now that you have online subscribers, identify these customers, and categorize them accordingly. Resolve their behaviors into a single customer profile, so that you have an idea of what kind of products and services they will most likely support. This is key to ensuring that the experience of each customer profile is customized and personalized. Down the road, this will help you understand their behavior better.
Take Care of Inventory
Just because you’re stuck at home doesn’t mean you should be unaware of your inventory. Continue doing an inventory of your supplies and stock. Create a template that will automatically adjust depending on fulfilled online orders. Keeping track of these orders will increase your business’ potential to determine what your customers want from you. Times are changing and maybe your current product lineup isn’t exactly what your customers expect from a store like yours.
You need to be creative on how your Lakeland marketing strategies will evolve at a time like this. Knowing your audience is still the most accurate and effective strategy you can use. This should be at the core of your marketing values.