As an industry, the Lakeland web design field has gone through some leaps and bounds. What was once a simple visual aspect of websites is now an integral component in how users experience a website as a whole. One of the most fundamental parts of good website design is SEO, as this is important in helping users find your website. But how do you incorporate something as technical as SEO into your Lakeland web design? Find out how to do this here.

Optimize your content

Something that you should know about the state of the web design industry today is the fact that your visual design should be structured around your content, not the other way around. One of the best ways to make sure that SEO is properly incorporated into your web design is by making sure that the content that is on your website is properly optimized for SEO. This includes the proper identification and use of keywords. Make sure that you don’t resort to black hat SEO techniques for your website design.

Fix your links

It can be easy for a website’s design and development to get away from you. When you start adding in more pages to a site, it can be very easy for the entire thing to get out of hand, and as a result, you may end up with links that end up broken because of some technical error. It’s important that you regularly check and update your links, as broken links can end up in a higher bounce rate, which can lead to a drop in your website rankings.

Throw some design into your 404’s

However, there may be times when it is impossible for you to catch all of the broken links. The thing is, it can be very discouraging for users to run into this, which can lead to them leaving your website, which leads to a higher bounce rate. You need to make it worth their while to stay, which is where your Lakeland web design kicks in. Designing a 404-page that both informs and entertains can help with your website’s SEO.

Optimize your entire design

Optimization is essential to the proper incorporation of SEO into your website. You should make sure that your web design is fully optimized, from page load speed to making your visual elements as small as possible, size-wise, to make sure that you provide a good experience for any users who make use of your website.