If you’ve been handling your website and your Lakeland website design for a while, then you’re probably familiar with the different analytics involved with measuring your site’s performance. Website traffic is only a very small factor that helps you determine the success of your website. In fact, there are plenty of other analytics that you should be tracking to see if your website is doing a good job at engaging users and promoting your website. For example, website engagement, demographics, conversions, these are just a few of the most important site analytics that you should be tracking.

Among these, something that you should definitely be paying attention to is your website’s bounce rate. In this case, a high bounce rate is not something that you want for your Lakeland website design. A bounce rate is the rate at which users are clicking out of your website. A high bounce rate means that a large number of users are exiting out of your website. It’s important to improve this because it means that there’s something in your website that’s causing users to exit it quickly. Here are some ways to improve your website’s bounce rate.

Improve your website’s load time

One of the main reasons why a website would have a high bounce rate is that your website might have a slower load time compared to other websites. Load time is a significant factor in a website’s bounce rate because online users have come to expect information and results as soon as they need it from a website. A slower site load time can make users impatient, so they may decide to exit your website and look for the information that they need elsewhere. You can improve your site’s load time by cutting down elements that may be causing your website to load slower, like large sized images or videos.

Optimize your website for conversions

Remember that the primary goal of your website is conversions, whether it’s in the form of sales or subscriptions. Your entire website should be designed with the intent to convert in mind. Knowing what you need your website to accomplish helps provide a direction for your Lakeland website design. If you design your website with your goal in mind, it will be easier to create a clear path and direction with your design for your online users when they navigate through your website.

Simplify your web design

A cluttered Lakeland website design is not something that online users want to see in the websites that they visit. As much as possible, you want to make your website as simple as possible. However, simplicity doesn’t mean boring. Maintain a simple look for your website that still manages to represent your site’s branding and personality well.