Your Lakeland web design relies on a lot of moving parts to help guarantee the success of the overall design. However, as important as all of the site’s pages are, there is no denying the fact that some pages get more attention than others, while some get a cursory look and a generic design. It makes sense that this happens, after all, some site pages do need more work and attention.
However, you should not be overlooking some of the pages of your site, as straightforward as they might seem. One such page is the “About Us” page on your site, which helps provide information about your business, including the products and services that you offer.
On the surface, it seems like a fairly simple page, but when used properly, it can be an essential tool to getting a wider audience and better conversion rates. Here are some ways that you can design an effective About Us page for your Lakeland web design.
Use the page to connect with your customers
A big hurdle that people struggle with when they work on their websites is the fact that you have to use your website to connect with your audience through your site design, which can be a bit of a challenge. Since your About Us page is the page that users will turn to when they have questions about your business, you have to make this page as customer-friendly as possible.
Use approachable site copy and work on providing them with the best user experience on this page. When done properly, your About Us page can be used to build a strong connection with your users, which can result in better brand loyalty and conversion rates.
Show your audience what you can do
Since the About Us page on your Lakeland web design is supposed to provide audiences with a closer look at your company and what you can do for them, there is nothing wrong with bragging a little bit.
After all, you’re trying to prove to your audience that you are the best company for their needs, so show them what you can do. Talk about your company’s achievements, as well as what they have accomplished for their previous clients. This will provide your website with a good balance of social proof, which shows potential clients and customers that your business delivers with results.
However, keep in mind that all of the information that you choose to include here needs to be factual. As tempting as it can be, do not lie about your accomplishments. If you end up lying and your customers find out, you will find that it is very difficult for you to get their trust back.
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