The very big part of your Lakeland marketing strategy is your online and digital presence. No matter how successful you are in the real world, if this success doesn’t translate online, you are losing a big chunk of how much you should be earning. But to earn online, you need to drive traffic to your website. We hope we can say it’s easy to do so, but the truth is that increasing web traffic is the most difficult strategy you will have to execute for your business.
Voice-recognition software has been around for a decade but it has only recently made waves in the voice-search department. In the past two years, we have seen voice searches rise exponentially. This year, digital marketing strategists and SEO specialists predict that more than 50% of searches online will be done via voice.
For businesses, this means that their websites should be designed in such a way that voice search will be front and center along with written search. Their websites should be able to recognize voice searches and come up with relevant answers to the queries being raised.
People are using their natural language when searching using voice. They don’t search using keyword phrases only. They ask questions using the way they speak in person. That’s why Google’s algorithm is now designed to recognize the natural language of people. The average question asked on Google is composed of 29 words. That’s a far cry from the two- to four-word queries usually asked via typing on Google.
Speaking of keywords, voice searches will usually entail the use of long-tail keywords. They will be more specific. Instead of asking “Nike Kobe shoes near me,” people are going to look for “Nike Kobe rubber shoes available near me.” After all, it is easier to talk rather than type. When we type the questions on the search bar, it feels sometimes that the search engine isn’t smart enough to understand the way we ask the question. But when we talk, we can expound on the questions, making us think that Google understands the questions better.
When we type our searches, we usually do so without the proverbial why, how, who, where, what, and when. But on voice searches, we speak naturally and that means asking the 5Ws and 1H. Your website should be prepared to answer questions asked in this way. It should be able to recognize when a complex question is asked, and it should be able to provide the relevant information.
Your Lakeland marketing strategies will have to adjust according to these new trends and challenges.