No matter how well-crafted and executed your digital marketing strategy is, there will definitely be times when there is something lacking with your user engagement. As a result, you may find that you have lost the engagement of a significant percentage of your users. It happens at one point or another for numerous reasons. For some businesses, they might be experimenting with a new strategy that didn’t hit too well with your users, or they hit a snag with their marketing. Whatever the cause, there may be times when you lose the interest of your users. In order to help you win back these users, here are some marketing strategies that you can employ.
One of the most effective ways that you can win back users is with a well-crafted email strategy. Email is very widely used because a majority of popular websites online require an email address to sign up for a site or service. Regardless of whether or not a user is an active email user, they will end up using their email inbox. As long as you know what marketing methods to employ, you should be able to employ an effective strategy to win back users.
Improve your email copy
One thing that you should look into is the email copy that you’re using. Personalized email copy is more effective at getting users to come back to a website or a service. Even something as simple as using the user’s first name in the email can make a lot of difference in a user’s decision of whether or not they will come back to your website or service.
Learn how to use a call to action
A call-to-action is used to prompt users to perform an action. It’s very important that this is done successfully if you want users to want to come back. For an email marketing campaign that is designed to win back users and prompt re-engagement, it’s very important that you stick to only one call-to-action. This helps prevent users from becoming confused and guarantees that the only action that a user performs on these emails is the action to come back to your services.
Offer an incentive
A good way to get users to come back is by offering them an interesting incentive. For eCommerce websites, they usually offer an exclusive coupon or discount that they can use on items on their website. For others, they may offer a one-time deal on something that your website offers. Essentially, you give users a little something to help them make the decision to come back to engaging on your website.