Whenever you set up a website, one of the most important, if not the most important metric that you should be taking a look at is conversions. Conversions are considered the primary goal of your website, no matter what kind of business or website you have. As an eCommerce site, your conversions exist in the form of sales. As a business website, your conversions exist in the form of client signups. Even something as simple as signing up for a newsletter is considered a conversion. One of the most popular ways to increase site conversions is through the use of landing pages that. A landing page is a strategically designed single page website that is used to increase site conversions. However, a large part of that design is made possible through SEO. Here are some ways to use SEO on a landing page to guarantee those conversions.
Make use of good website copy
Remember that the main goal of a landing page is to convert. Every single element that is placed on this website/page is strategically designed to convert users who find themselves on this page. One of the most important elements to a good landing page is the website copy used on these pages. Spend a little more time and money on good website copy in order to make your landing page as effective as possible.
Choose good keywords
Of course, keywords still make up a significant part of a good landing page, just like any other good website. Keyword research can be a pretty tedious process, but it is a necessary one. Just because it’s a single page site doesn’t mean that you can afford to be complacent with your keyword research. Invest plenty of time into this, as a well-optimized landing page can be a valuable source of SEO generated organic traffic when used effectively.
Make sure that you make good use of your keywords
Of course, once you have your keywords, it’s important that you know how to use these keywords well. Optimize the meta information on your landing page, from the meta description, the meta tags, and even the alt-tag information on your images and header tags. Make sure that your keywords can be found in these areas. Also, don’t forget to include it in your website copy, but in very small numbers. Excessive application of keywords on your website is considered keyword stuffing and can warrant a penalty from search engines.