Creating great content is one of the best ways to reach out to your target market and prospective clients through Lakeland internet marketing. There are a variety of content that a website or social media platform can host—from blog posts to YouTube videos. But if there’s one thing that is worth looking at, it’s the idea of producing eBooks for your audience.
What’s great about eBooks is that it’s downloadable so your clients can read the books even without an internet connection. You won’t use up much of their allowed data because the ebook will be saved into their smartphone’s storage unit. And unlike a YouTube video or a blog post, an ebook feels really valuable, well-researched, and informative. It also doesn’t feel like a marketing ploy to get people to purchase items from your business.
The ability of ebooks to be used as a lead-generation tool is often overlooked in your Lakeland internet marketing. Here’s another thing you should take note of regarding ebooks: it can be your way to get information from your prospective clients.
This means that in exchange for a free download of your ebooks, your potential customers need to leave their contact information with you. All you need is their email addresses so you can ask to send newsletters about your business.
These books also have the power to showcase your authority on a subject matter. Google loves authoritative sites. This means that when Google indexes your website, it will automatically recognize your site as possibly more authoritative than others because of the presence of downloadable ebooks. Just make sure that ebooks are properly labeled with titles and descriptions.
Consult Your Buyer Personas
Knowledge about who your audience is will get you to great heights when it comes to marketing. All marketing strategies require that you know who you are marketing to or else, it will be a waste of your precious time. The buyer personas will tell you what your clients most likely want to hear and know from you. It will paint a picture of an individual and his likes, dislikes, passions, interests, and lifestyle.
Combine Design and Content
The other important thing to remember about creating an ebook is the design of the book. Sure, content is king in your Lakeland internet marketing and your audience will remember your voice purely because of the relevance of what you wrote about. However, people are also visual beings. If they are not attracted by the design and layout of the book, they may not even begin to read and peruse it. Focus on giving your ebook a more professional and branded look.