You are not selling a product or service. You are not trying to attract customers to buy your products. What you are selling is an idea that could have a rippling effect on society. You want your web visitors to believe in your advocacy and so you specifically want your Tampa web design to contribute to turning this into a reality. Here’s what you need to do:
Make an Attractive Homepage
Your web visitors will make an impression of your website and organization based on the homepage. They will judge the organization on what they see and read on the homepage. The words on your homepage will be the first interaction they’ll have with your organization. They would want to make sure that they are supporting a worthy cause. That’s why it pays to have a well-designed homepage with informative and relevant content.
Write Well-researched Content
The only way for web visitors to understand what you are advocating for is to read well-researched content full of statistics and empirical evidence. Basically, you are asking someone to believe in key issues that encompass your advocacy. How can you persuade them that these are worthy causes? You do that by presenting strong reasons why these topics are important for today’s society. You should also show your web visitors how such advocacies can benefit them, their families, and the communities where they live.
Allow Them to Contact You
Allow your web visitors to reach out to you either by visiting your office, emailing, or following your social media accounts. Make sure that these details can be clearly seen on your website. Those interested should easily find your contact details so they can reach out whenever they need to. Be patient in answering questions. If you are asking for donations, explain what the donation is for. They have the right to know where their money is going.
Make Donating Easy
It should be easy to donate to your cause. Don’t let your target audience browse away from the website and sign in to their online bank account to donate. If possible, integrate the donation scheme into your Tampa web design. Make donating as easy as possible for those who want to give to your cause. The easier it is for people to join a cause, the more likely they will participate in it.
Lastly, your Tampa web design has the power to improve your ranking on search engines. When people browse through the search engine results, seeing your URL on top of the results will signal to them that you are a legitimate cause.