There are plenty of ways to get a website up and running. You can create it by yourself using templates you can find on the web. Although if you lack the time and the skills to design a website, this may not be the option that will work for you. Or, you can hire a professional to do a custom web design. The problem is that hiring someone, a web designer, may feel like a daunting task especially because it can feel overwhelming to build a site from the ground up. That is the reason why many businesses balk at the idea of a custom web design. They believe that those templates you find on the internet are enough for their businesses’ presence on the web. That is just plain wrong.

While it is true that this is probably the easiest time for anyone to create a website even without a single experience with a single line of code or any development tool, the website you can create using these pre-programmed web builders may not exactly work to your business’ advantage. In fact, in many ways, it can be downright harmful to the success and the presence of your business. Sure, dragging and dropping boxes and features are easy enough but how do you make sure you’re using the content management systems and other programs to their full potential?

Even with all these tools at your disposal, it may not be feasible to build a website by your own because you will still be required to have knowledge about the basics of web design and know how to use your chosen software correctly. This means it will take a considerable amount of time and effort to first, learn the basics of site building and second, to actually build the site from the ground. The right tools will help make this job easier but if you don’t have the time or the energy to spare, that won’t matter much.

You will also need to define what your website needs. It may require a certain functionality that is not available beyond what pre-existing assets such as themes and plugins can provide. While most web builders can help you choose a template for a personal blog and portfolio, it may not have additional important functionalities such as a membership system, an e-commerce capability, and a payment scheme.

In these cases, the best option would be to hire a professional web designer who is skilled, talented, and experienced in delivering precisely the kind of website that your business needs.