There are tell-tale signs when you should not sign a contract with a Lakeland web design company. Whether it’s their indifference or their general lack of concern or their communication strategies, as a customer, you will have that feeling that something is missing and you’re not comfortable with the thought of entering into an agreement with that company. While we’re all too familiar with that feeling, what we’re unfamiliar with is that feeling of comfort once we found the right contractor for us.

Because we want to invest our money correctly, we are always on the lookout for the wrong things—bad customer service, incomplete portfolio, inexperienced staff, obsolete equipment, etc. But are we so used to seeing the bad that we cannot recognize the real thing anymore? How do we know once we have found the Lakeland web design company that’s right for us?

Communication is key

First thing’s first. The first thing you want to see is good communication. The table should be open for negotiation and the web designer should be able to communicate well his ideas for the website. He/She must also learn to listen to the ideas of the site owner, even if he/she is not a graphic or web designer like himself. Some web designers are simply too arrogant to believe that a business owner has good ideas for a website. Stick to what you know, right? Yet, there is nothing wrong with listening to people and sharing ideas with them, especially if it concerns their business.

Understanding the site’s goals

There should be a clear understanding of what the website wants to achieve. If it’s an eCommerce website, it definitely wants to do sales. If it’s a general website, then it wants to disseminate information. The designer needs to specifically work to reach those goals and nothing else. As mentioned above, some designer is so in tune with what they think they know that they forget all about the goals of the website and what it is intended for.

Ideas are presented respectfully

If the web designer has a different idea than what the client wants, he should be able to present that with respect, without dismissing the ideas of the clients. Remember that more than anyone else, it is the client who knows and who visualizes what the website should look like once finished. It is his website. It is his goals. A designer needs to understand that relationship and respectfully offer suggestions and ideas.