Your brand’s Lakeland content marketing strategy plays a big role in how users see your brand and your business online. It can set the tone for your online presence and drive engagement with your customers.
The content that you create can strengthen the bond between your brand and your audience by providing valuable, relevant information and answers to any questions that they may have about your business and industry. The appropriate content marketing strategies can drastically improve how people view your website and the reputation of the company it represents.
But where should you start? How do you implement a plan that generates engaging and effective content? In this article, we’re going to cover what content marketing is and why this is so important, as well as some tips for how to build a solid strategy. Here’s what you need to know.
What is Lakeland content marketing?
Content marketing is a way for your brand to communicate directly with users while building trust and establishing yourself as a leading resource. Instead of pushing your products and services, you instead focus on producing helpful information for your audience.
This marketing technique leverages the power of social media and quality content to reach a wider online audience. With content marketing, your brand can position itself as a leader in the industry by educating users while establishing yourself as a trusted authority figure within your industry.
Developing a content strategy
As with any effective marketing strategy, you’re going to want to define your goals before you dive into creating content. Do you want to drive traffic to your website or sales page? Or perhaps you’d like to collect users’ email addresses to build your mailing list or spread awareness about an issue or cause.
When you have these goals in mind, you can come up with the best ways to organize and present your content. Organize your content around those goals and objectives and you’ll create a plan that helps you achieve your goals while keeping readers engaged.
An example of a strong content strategy is Nike’s Fitness Culture content series. They produced videos, articles, and infographics that highlight the training cultures of different cities. This unique and engaging premise caught the attention of readers and widened Nike’s audience. More importantly, it positioned the brand as a leader in fitness content and culture, which lends credibility to its other efforts.
Create an editorial calendar
Once you’ve defined your goals and hashed out a plan for your content, you need to put things in place to ensure the content will be created on time. An editorial calendar is a great tool for getting this job done.
An editorial calendar is a schedule of upcoming content that specifies articles, guides, or blog posts for your brand. Scheduling out your content ahead of time will help you properly allocate time for each piece in order to maintain the schedule. The calendar can also remind writers and editors to get the finished pieces ready for publication at the expected time.