Web managers, Lakeland SEO specialists, web designers, web developers, and business owners know all about using keywords to improve their sites’ ranking on search engine results of Google and Bing. And yet the competition in these search engines remain tough. Every day, businesses are trying to find ways to improve their ranking on these sites but to no avail. The reason? Most of them are not using the proper keywords to promote their websites. Instead, they rely on the seed keyword alone, never going far as researching for a geo-modified keyword and long-tail keyword.
Find Your Seed Keyword
The seed keyword is a generic term that reflects your business, products, and services. For the purpose of this article, let’s say your seed keyword is plumbing. This means you’re a professional plumbing company offering plumbing services to homes in Lakeland, Florida. The generic head term plumbing can be expanded to include plumber, plumbing services, and plumbing company. Now, sit down and make a list of all the generic seed keywords related to your business.
Create Long-tail Keywords
Long-tail keywords are expanded versions of your seed keywords. These are often never more than 25 words, though they can be as less as 10 words. An example of a long-tail keyword for the seed keyword plumbing is “when to call plumbing services” and “who to call for plumbing problems.” Think of all the what, when, how, and why questions related to the seed keyword. People are going to search for the most trivial keywords regarding plumbing. You have to cover all possible key phrases.
Add the Location for Geo-modified Keywords
Take the seed keyword and the long-tail keyword and add your location to it. For example, if your business is located in Lakeland, you can go for plumbing in Lakeland, plumbing services in Lakeland FL, plumber Lakeland, Lakeland FL emergency plumbing, and so on. The point is to include the location of your business in the keyword. Here’s the question we usually hear: Should I include the location where my business is or the surrounding area?
You will only target the surrounding area and not the business’ primary location if one, you have conquered the market in your area and simply want to expand and two, if the product or service you provide is inadequate for your main location. You can target both for your Lakeland SEO. You can have landing pages for your primary location and the surrounding areas. Nothing should stop you from targeting as many areas as you think you should.