The Millennial generation is comprised of people born between 1981 and 1996. The oldest millennial is about 39 years old and the youngest is around 24 years old. This generation is the largest group of consumers in the world. Their actions push the boundaries of e-commerce, particularly Tampa web design. This means that if you’re in the business of selling products or services or even ideas, having the right web design can attract a portion of the $2.1 trillion millennials could be spending in the next years.
In the US, there are more than 80 million millennials. They are the largest population group, bigger than the Baby Boomers who were born between 1946 and 1964. Since the baby boomers are entering retirement, they are spending less—down to just $780 billion from $1.5 trillion. Investors need to shift their focus away from the Baby Boomer generation and to the Millennial generation. This is the next big thing.
But what do millennials want in a business? It’s more than just a great display window. Millennials want a Tampa web design that is easy to navigate, has relevant information and high-quality media content and has security features to protect their information from hackers. So, as a business, emphasize how your website is designed.
If you are not part of the Millennial generation, try to put yourself in their shoes. This is the generation that transitioned from dial-up internet to fiber optics, from Betamax to streaming subscriptions, from cassette tapes to digital streaming, etc. There is so much at stake when trying to market to millennials.
And that’s not the only characteristic of this generation. Millennials want to support companies that have environmental consciousness and social stand. They want to see these on your website, too. So, when designing a site, leave some space to talk about your advocacies.
Although this is the biggest population of consumers, millennials are cash-strapped, too. They are very sensitive about where they put their money in. They certainly don’t want to be duped. They are sensitive to brands that look similar to their competition. They want to be different, so they are willing to spend for that status. However, this generation knows when brands are trying to take advantage of them.
The Tampa web design that this generation needs is one that highlights what makes your brand unique. Millennials want social status and they are willing to pay for it. But, they also want to see the companies making an effort to impress them.